Music Advocacy Project | Fall 2025 Cohort Dossier
The Music Advocacy Project works to support and enable a more transparent and profitable live music industry for independent venues, artists, agents, and promoters. Their AI-powered tools will help predict how successful a concert or event will be by analyzing factors like ticket sales, pricing, competition, and even the weather. This helps venues, artists, and promoters plan smarter and reduce the risk of low turnout.
Founder Campbell Bloomfield is no stranger to entrepreneurship. He grew up in Roanoke and co-founded his own lawn care service while still in high school, worked for a startup while an undergrad student, and co-founded a tech company in college. Campbell studied business and enterprise at Wake Forest University before joining McKinsey & Company to lead digital strategy and transformation efforts for Fortune 500 companies.
While at McKinsey, he earned a fellowship role supporting Boys and Girls Clubs of Metro Atlanta by implementing strategy that improved the organizational sustainability. This ignited his passion for tackling ambiguous problems faced by some of the most complex organizations in the world. Campbell was inspired to launch the Music Advocacy Project after learning that in 2024, 64% of independent venues, promoters, and festivals operated without profitability. As a music lover and musician himself, Campbell set out to change that.
Roanoke was the perfect place to launch his new venture. “Aside from it being home for me, I’m drawn to the exciting growth and innovation happening in the region. The supportive business community, access to resources, and overall momentum make it an ideal place to build and contribute to the local economy,” Campell said. “I’m excited not only to be back but also to play a role in the area’s future development.”
RAMP was the clear choice for accelerating his new startup. He cited RAMP’s programming and customer-focused philosophy as factors that motivated his decision to apply. As a member of the Fall 2025 cohort, Campbell is looking forward to rigorously testing his idea with customers, founder peers, mentors, instructors, and potential investors. Through the process, he aims to walk away from RAMP confident that The Music Advocacy Project will be a high-growth business in the future.