Milkmade | Fall 2025 Cohort Dossier

Milkmade is creating a smart device that measures breast milk in real time, helping parents know exactly how much milk their baby is getting. This tool aims to reduce stress around milk supply, support longer breastfeeding, and catch potential issues early.

Founder Jenny Lynn Walding is a Certified Lactation Counselor, doula, and international marketing strategist and designer. She has a rich background in architecture, higher education, software, and manufacturing. 

After experiencing her own challenges with breastfeeding, Jenny Lynn saw how support and a village can change health outcomes. She founded milkmade to empower parents with lactational insights; supporting the art and science of human milk.

“Ignorance is not bliss when it comes to breastfeeding.  Unfortunately, it was an undiagnosed tongue-tie that led to my first-born becoming malnourished and failing to thrive. I realized there has to be a better way! and, with milkmade on the horizon, I know that there will be!,” Jenny Lynn said.

Jenny Lynn and her family have lived all over the world, but they chose Virginia as their home base because of the plentiful resources available to build a life and business at the same time. When it came to choosing an accelerator for her startup, she cited the people as her number one reason to participate in RAMP. “The moment I had conversations with RAMP, I knew they understood milkmade and our mission.  It was clear RAMP is a tech-friendly incubator and has amazing connections in various spaces that can help propel a company forward,” she said. 

Partnerships are vital to success, Jenny Lynn noted. Through RAMP, Jenny Lynn plans to grow her network and collaboration opportunities. She’s excited to leverage RAMP’s institutional support to further milkmade’s mission and reach.